Insights on AI, data and software engineering

Articles written by the engineers and consultants at Pareto Software in Tampere, Finland — on generative AI, data platforms, cloud and building software that lasts.

AI Is Reshaping B2B Ecommerce Product Search

B2B product catalogs often contain tens or even hundreds of thousands of SKUs. AI is changing how products are found and how customers discover your website — here is what that means for B2B ecommerce.

Pekka Männistö

Senior Software Developer

Date

2.7.2026

Same Signals, Different Names

Modern frontend frameworks are quietly aligning around the same four ideas. Each one gives you a writable cell of state, a way to compute cached values, a place to run effects when values change, and an ergonomic path to wire values to and from the UI.

Valtteri Luoma

Senior Software Developer

Date

11.11.2025

How To Choose a Frontend Framework?

React, Angular, and Vue are the leading modern frameworks. All three can handle most frontend projects, but how do you choose the right framework for your project?

Adam Kuhn

Senior Software Developer

Date

26.9.2025

Mitigating sycophantic bias in LLMs - Effectively working with your biggest fan

Large language models tend to strongly agree with the user, even when the information is factually incorrect. This tendency to please people is called sycophancy. How did LLMs become such people pleasers, and how can its effects be reduced with practical techniques?

Mikko Pirhonen

Software Developer

Date

15.8.2025

Pareto's AI Summer Basics

Do you feel like you don't understand at all how current AI setups work? This summer guide gives you a light but insightful dive into large language models (LLMs) - perfect for catching up or going deeper if the topic is of interest.

Tatu Lahtela

Software Architect

Date

10.7.2025

High-Quality Data for Agentic AI Systems

High-quality data is essential for the effectiveness of agentic AI systems. It requires systematic data sourcing, proper processing and enrichment, compliance with privacy and security standards, and keeping data up-to-date. Investing in well-managed data pipelines can greatly enhance the reliability and user satisfaction of AI systems.

Mikko McMenamin

Senior Software Developer

Date

18.6.2025

What Can AI Do for Your Company?

This blog post is meant to inform semi- or non-technical managers about AI possibilities. People who have no or little experience with AI tend to hold one of two extreme opinions: either they expect an "AI something" to autonomously optimize their business, or they have decided AI is useless. The truth is somewhere in the middle.

Sami Sandqvist

AI Lead

Date

10.6.2025

ParetOS: From a Need to Our Own Operating System

ParetOS was born out of a practical need when existing tools didn't meet our expectations. We needed a tool to manage our developers' Pareto-branded CVs, but the options available on the market were either expensive, lacking features, or difficult to customize to our needs. So, we decided to build our own tool and that's how ParetOS was born!

Emmi Kilpinen

Marketing and Communications

Date

15.4.2025

Monkeys, Calculators, and LLMs: Understanding Tools and Their Limitations

If you give a monkey a calculator, what do you expect to happen? The monkey picks up the device, inspects it with their hands and probably presses a few buttons in the process. At the end of the inspection there is a result on the screen of the calculator! What does this mean? Can the monkey do mathematical calculations?

Adam Kuhn

Senior Software Developer

Date

16.1.2025

Pareto Helped Autokilpailutus.fi Cross the Finish Line on Schedule

Like many IT projects, the development of a new service for Autokilpailutus.fi was facing delays, and external support was needed to ensure the launch stayed on schedule. Pareto quickly provided the necessary experts, and together the project gained the momentum it required.

Emmi Kilpinen

Marketing and Communications

Date

19.12.2024

Daily Use of Generative AI for a Managing Director Part 2

Last Christmas, I wrote about how I personally use AI in my daily work. While I anticipated rapid advancements in the field, I still managed to underestimate just how quickly things would evolve. So, let's get down to it.

Juha Latvala

Chief Executive Officer

Date

11.12.2024

Vue vs React Ultimate Showdown

Which frontend library should you choose for your project? You've heard good things of Vue, but on the other hand React is the industry standard. I've recently worked with both frameworks, and in this post I'll compare the two options and share my opinionated and honest thoughts.

Mikko McMenamin

Senior Software Developer

Date

13.11.2024

To Code or No-Code: Migrating from Framer to Next.js

Over the past 15 months, Pareto's website has already undergone two iterations, built using Framer, a popular no-code tool. While Framer served us well initially, we recognized the need for a more scalable, robust solution to support our growing needs.

Mikko McMenamin

Senior Software Developer

Date

6.11.2024

A Programmer's Thoughts on the Current State of the R Language

Recently, I have delved into modern R more deeply and was pleasantly surprised by the direction the language and its tools had taken. Here I take a look how it compares to other programming languages.

Pasi Välkkynen

Software Specialist

Date

5.6.2024

Buying Software to Solve Your Problems

You have a problem with your business where some critical part of it is very manual labor heavy and prone to mistakes. Should you hire me to solve your problems? Probably not.

Tatu Lahtela

Software Architect

Date

12.2.2024

Daily Use of Generative AI for a Managing Director

Generative AI is making a fundamental shift in the favor of generalists as we speak. In this article I'll be talking about how I personally use AI in my daily work.

Juha Latvala

Chief Executive Officer

Date

22.12.2023