Pareto was founded by Juha Latvala and Juho Jokiniitty in 2023. The founders have decades of experience in software development and consulting, working with successful and award-winning companies. We felt the industry needed a company like Pareto, genuinely client-oriented and built around experienced, committed professionals. For us, client orientation is real, we're naturally curious and open to new ideas. We're a workplace for seasoned experts who care about each other, doing our work seriously but without taking ourselves too seriously. From day one, the guiding idea has been to be AI specialists, bringing artificial intelligence into our clients' solutions.

Clients are at the core of everything we do at Pareto, and we aim to be as knowledgeable, insightful, and helpful as possible. Many companies in our industry focus mostly on themselves, but we prefer to direct our energy toward understanding customer needs and delivering great service. Most of us aren't just employees at Pareto but also shareholders, so as a customer, you can count on our long-term commitment. We serve our clients the way they prefer, so we're equally comfortable taking full responsibility for project deliveries or working as part of our clients' existing teams. We're genuinely straightforward and service-minded!